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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, August 7, 2007

Sparky

Alexa has a new tool bar called Sparky! Simply by using the Firefox and IE toolbars each member contributes valuable information about the web, how it is used, what is important and what is not. The Alexa Toolbar contains no advertising and does not profile or target you.

As a blogger who is trying to increase my traffic, this toolbar is valuable. I hope my friends and family will download it! Hint! Hint!

Tuesday, June 12, 2007

PayPerPost Secures $7 Million Dollars


PayPerPost lets no dust settle! They are going to be so big that it is unfathomable. I am so excited to be part of a revolution! Yes, PayPerPost is exceeding all my expectations! They are going to be so big that it is unfathomable. TedMurphy, the guy in the picture and the CEO of PayPerPost, just secured $7 million dollars in venture capital money! That money is going to allow him to expand and put into place everything he can dream up to make PayPerPost desirable to advertisers and the most popular way to advertise.

The more advertisers we get that want us Posties to write ads for them the better it will be. There will be enough ads for all of us to write. As PayPerPost gets more popular in the advertising world, the cost of an ad will increase and that means we Posties will make more money for each ad we write!

Woo hoo! Thanks Ted for using money to make more money! I love making money by writing ads for advertisers who use PayPerPost!

Saturday, May 26, 2007

Bloggers Make More Money!

PayPerPost has introduced PPPDirect. Advertisers who have bloggers, like me, have requested the ability to contact Posties directly. This gives the advertiser the ability to pick who they want to blog about their product. Many advertisers like to be talked about on a blog like mine. My blog is very general in that I talk about lots of different things. Some blogs are focused on a specific topic like cooking or music. Those blogs don't always fit with the type of advertising say, an insurance company, is looking for. With PPPDirect, an advertiser can arrange, through PayPerPost, to have a specific blogger take their job.

Are wondering why an advertiser doesn't just contact the blogger and ask them to write a post for their company? Well, they can. There is risk involved in that type of arrangement. For one, there is no guarantee that the blogger will write a quality ad or that they will write the ad at all. Secondly, there is no guarantee that an advertiser will pay the blogger for writing the ad.

That is too much risk for me! PPPDirect acts as a type of escrow service where they hold the advertisers money until the post is written. Then PPPDirect pays the Postie.

What does PayPerPost get out of this deal? They get exposure. They are beating the bushes to make blog advertising one that is used more and more. They also make 10% of the deal. That isn't much considering 5% of the money goes to pay credit card and PayPal transaction fees. It is actually peanuts compared to what other companies get.

Most of the other, pay to blog, companies like ReviewMe charge 50-100% markup and keep up to half of the advertiser's money. This makes the payment the blogger gets a pretty low percentage of the amount paid. PPP Direct cuts out the massive overhead.

I am proud that PPPDirect asked me to tell you about this new program.

Thursday, May 24, 2007

PPP Direct

I have come across a new type of advertising that is going to change the way a lot of companies get their name out there on the World Wide Web, (the Internet).

PayPerPost has announced the launch of PPP Direct. PPP Direct is the new way of advertising online where advertisers can contact a Postie, a person who writes for PayPerPost, directly and ask that Postie to write special posts on their blogs strictly for them.

Many advertisers have a favorite Postie whose blog fits the theme of their business. For instance, if an advertiser sells guitars he would love a Postie whose blog is all about music or even specifically deals with guitars. What a great match! The blogger who posts about guitars is already reaching an audience who is interested in what he has to say about the ins and outs of finding, selling, using a guitar. The advertiser is going to love being able to have those readers hear about his product through this Postie.

The honest approach in advertising is what makes this a better way to advertise than other ways like text links. We see links and boxes all over people's blogs but we don't really know if the owner of that blog really uses the product or not. If they do use the product we have no way of knowing if they liked it or not.

Another positive reason why this type of advertising is good is that it puts the advertiser in direct contact with the Postie. They can iron out any wrinkles in a post and improve an advertisement instead of paying for something that the Postie is frustrated writing about and the advertiser doesn't really get what they wanted in an ad.

For us Posties, this is a great way to make more money for our posts. When an advertiser uses us by clicking our badge, we are able to keep the majority of the money the advertiser is spending. PayPerPost's PPPDirect cuts out the middleman (including themselves) so that the advertisers get more bang for their buck and each Postie has the incentive to write the best possible post for the advertiser.

Maintaining the transactions through PayPerPost offers the Postie the security of knowing they will get paid and the advertiser is secure in knowing he/she will get what they paid for.

This is such a great program! I know that it will make me strive to become a better blogger so the advertisers will PICK ME! PICK ME!